Hehe. Hellemental. I want there to be a creature card printed one day called Hellemental.
The existing design was already pretty good. There's no other landfall permanent that deals damage. But there is a landfall burn spell. So, there IS some overlap in types of effects triggered by landfall, and that's where I saw opportunity to improve.
You know, I was dead-set on doing an intimidating landfall red creature
because of the lack of red cards with intimidate in Zendikar block, despite its introduction in Zendikar (I just discovered that Bladetusk Boar is a reprint from Zendikar and not an original design for Magic 2013) - until I discovered that black already had a landfall card with intimidate in the set Zendikar.
So, I settled on a difference faucet of red scaring folks - making creatures not able to block. Good stuff! I mean, look at this guy. An elemental beast thing that has an animal skull for a head? Scary!